Krom Automation is a visual workflow automation plugin for WordPress. It connects any site event to any action on a drag-and-drop canvas, with no code, no per-task fees, unlimited workflows, no task counter, and everything runs on your own website. For example, when an order is completed, a member signs up, a form is submitted or a payment fails, Krom responds automatically: it sends personalized emails, updates your CRM, alerts your team in Slack, logs data to Google Sheets, enrolls students in courses and more.

At launch there are 96+ triggers and 81+ actions. There are 25 integrations including WooCommerce, LearnDash, MemberPress, BuddyBoss, FluentCRM, Mailchimp, Gravity Forms, Slack and Google Sheets. To make it easy to setup, there are workflow templates that can by imported. It has a visual builder with step execution and logs for tracking in case of issue. You bring you own AI key if you want to use AI to setup workflows. There are incoming webhooks and a schedule trigger.
A free version is available in the WordPress plugin directory. The Pro version starts at $69 a year, and lifetime plans start at $199, and include lifetime updates and support.